Frame the right research questions
Understand the decisions research needs to inform and avoid jumping straight to a preferred method.

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Practical, live User Research training from experienced industry professionals, followed by 12 months of mentoring and career support to help you plan research, uncover useful insights and develop your career.
Booking opens when the dedicated User Research Calendly link is connected. £750 for two days of live training and 12 months of support.
Designed for people moving into User Research, those building their first practical research skills and professionals who want to understand users more deeply and make evidence-based decisions.
You want to move into User Research and learn how researchers work with users and delivery teams.
You know some research theory but want hands-on experience planning and conducting research.
You have started in research and want greater structure, confidence and practical capability.
You work in design, business analysis, product or service delivery and want to develop research skills.
You have tried research techniques but want a clear approach from planning through to sharing findings.
Learn how to ask meaningful research questions, choose appropriate methods, engage participants and turn evidence into insights teams can act on.
Understand the decisions research needs to inform and avoid jumping straight to a preferred method.
Define objectives, select methods and consider practical and ethical constraints.
Understand who to involve and how to create a respectful, inclusive research experience.
Practise asking open questions, listening carefully and avoiding leading participants.
Understand when interviews, usability testing and other qualitative approaches are useful.
Organise observations, identify patterns and distinguish findings from assumptions.
Share clear findings and recommendations that help teams make better decisions.
Collaborate with designers, product managers, analysts and delivery teams throughout the research process.
Your live training gives you the foundations. The support that follows helps you turn what you've learned into practical capability and continued career development.
Build the foundations of effective User Research, practise core methods and understand how research informs decisions in real product and service teams.
Put what you've learned into practice through exercises, workplace situations and your own career development.
Continue developing through User Research mentoring, career guidance, CV and LinkedIn support, interview preparation and help navigating your career.
Becoming a capable User Researcher takes practice, curiosity and support, not simply a certificate at the end of a course.